Playbooks.
Real work, done for you.
Press Start on any of 136 playbooks, and River does the work in your own apps and sites. It asks before anything goes out.
Every playbook
Founder
73 playbooksFind customers
Build a list of leadsSay who you want to reach: River finds high-quality leads, each with a reason to reach out now, and builds your list.
Reply to people with the problem you solveRiver finds people on Reddit, Hacker News and forums describing the problem you solve and drafts a reply that truly helps.
Send prospects something useful firstRiver reviews each prospect’s own product, writes them a one-page note on what it found and emails it from your Gmail.
Get warm intros to your target accountsRiver finds who you know at each target account, picks the best way in and drafts an intro ask they can forward.
Sell to your YC batchmatesRiver finds the YC companies that need your product, writes your Bookface offer and notes to their founders, and follows up.
Book meetings at your next conferenceRiver picks who to meet from the event’s lists, books 15-minute slots before you go and drafts every follow-up after.
Plan a trip to meet customersPick a city: River books meetings with your customers and best leads there, plans both days and fills in your travel.
Host a customer dinnerRiver builds the guest list from your CRM, finds a private room, writes the invitations and tracks every RSVP.
Connect with leads on LinkedInSay who you want to know: River finds the right people and sends connection requests from your LinkedIn.
Message your new LinkedIn connectionsRiver writes each new connection a short note about them the day they accept, follows up and books the calls.
Like and comment on your leads’ postsRiver finds which of your leads post, comments with something real from your work, then reaches out the next day.
Comment daily where your buyers readEach weekday River drafts sharp comments on posts your buyers read, posts them on your OK and shows what they bring.
Turn your post’s likes into conversationsRiver answers every comment on your post, sorts who liked it by fit and invites or messages the right people.
Write and schedule your LinkedIn postsRiver writes this week’s posts from what really happened, makes a picture for each and schedules them on LinkedIn.
Fix your LinkedIn profile for sellingRiver rewrites your headline, About and Featured for your buyers, makes a banner and updates your profile on your OK.
X
Follow your leads on XSay who you want to know on X: River finds the right people and follows them from your account.
Find people asking for what you sell on XEvery weekday River finds people on X asking for what you sell and drafts a helpful reply to each, posted when you say yes.
Reply your way into your niche on XRiver picks the people worth knowing in your niche and drafts replies to their posts on X from your real work, every weekday.
DM people on X who’d want your productRiver follows the right people on X, replies to their posts, then sends each a short message about them and books the calls.
Turn your X engagement into leadsAfter a post on X, River answers every reply and reaches the people who replied, liked or followed and could become buyers.
Post your weekly build-in-public updateEach week River turns what you shipped into an X post with a short clip, plus a LinkedIn version, posted when you say yes.
Launch your product on XRiver makes your launch post and short video, tells your supporters, answers replies on the day and reports who signed up.
Sell
Send a cold email campaignSay who and what you offer: River finds the people, writes in your voice, sets up the sending and sends when you say go.
Answer every demo request in minutesRiver looks up each new demo request and readies a personal reply with times to meet, sent with one tap.
Bring back leads who went quietRiver finds every buyer who stopped replying and writes each a short note with a fresh reason to pick it back up.
Follow up on last week’s callsRiver reads last week’s calls, finds the follow-ups that slipped and does every one you pick.
Prep for tomorrow’s meetingsRiver writes a one-page brief for each of tomorrow’s outside meetings: who’s coming, what changed, what to ask.
Send a proposal after a demoFrom your demo call, River writes the proposal with real pricing and a plan to signing, and drafts your email.
Turn a pilot into a paid contractRiver turns a pilot into a paid deal: a one-page plan in your champion’s numbers, the order form and every date held.
Set your pricingRiver checks competitors’ live prices, your Stripe and your calls, then tells you the number to charge and why.
Turn happy customers into case studiesRiver finds your happiest customers, books short interviews and writes case studies and quote cards they approve.
Update every deal in your CRMRiver checks each open deal against your mail and calls, fixes stages and dates in your CRM and nudges stalled ones.
Fill in a security questionnaireRiver fills in a buyer’s security questionnaire from your own documents and past answers, and asks what it can’t find.
Users and product
Book customer interviews this weekRiver finds the right people, invites them, books ten interviews this week and turns every call into clear notes.
Email every new signup yourselfEvery morning River drafts a personal note from you to each new signup, offering to help them get set up.
Interview users who cancelledRiver asks everyone who cancelled what made them stop, then shows why people leave and what to fix first.
Run the product-market fit surveyRiver sends the product-market fit survey to your active users, then shows your score, your fans and what to fix.
Sign up for your product like a strangerRiver signs up for your product like a stranger, times every step and shows the five fixes that matter most.
Rank what customers are asking forRiver reads your calls, tickets and Slack, then ranks every request by how many customers and how much revenue ask.
Find customers at risk of leavingRiver checks every customer’s usage, tickets, calls and contacts, ranks who might leave and drafts a plan to keep them.
Test-drive your competitors’ productsRiver tries your competitors’ products, screenshots what they do best and tells you what to do next.
Launch and grow
Launch on Hacker NewsRiver writes your Hacker News launch post, checks anyone can try your product and drafts replies to every comment.
Launch on Product HuntRiver fills in your Product Hunt listing, invites your supporters to try it and drafts replies on launch day.
Plan your launch weekRiver plans a launch in every community you belong to, writes each post and counts the signups each one brings.
Make a demo video of your appA polished video of your real product: River records your app, then adds zooms, a voice-over, music and captions.
Test an idea with a landing pageRiver builds a waitlist page for your idea, brings the right people to it and tells you after a week if it’s worth building.
Fix your homepage so visitors sign upRiver checks your homepage the way a new visitor sees it, rewrites it in your customers’ words and saves a draft.
Write blog posts your buyers search forRiver finds what your buyers search for and writes posts better than what ranks now, saved as drafts in your blog.
See how you rank on Google and ChatGPTRiver checks how your site shows up on Google and in AI answers, then gives you the top fixes and a 30-day plan.
Pitch your news to reportersRiver finds the reporters who cover companies like yours and a friend to introduce you, then writes the pitch.
Find what to post on LinkedIn and XRiver digs into what happened at your company and what your audience cares about, then brings you post ideas worth posting.
Design and order team swagBeautiful swag your team will actually wear: River designs it and puts the order in the maker’s cart for you to pay.
Fundraise
Build your investor listRiver finds the funds and angels who back companies like yours, the partner to talk to and who can introduce you.
Get warm intros to investorsRiver finds who can introduce you to each investor, writes them a short ask with a note to forward, and follows up.
Build your pitch deck from real numbersRiver builds your pitch deck from your real revenue, product and customer quotes, plus a one-page summary.
Prep for your next investor meetingBefore each investor meeting, River briefs you on the partner and their likely questions, then drafts your follow-up.
Track your fundraise in one placeRiver keeps one sheet of every investor in your raise current from your email and calendar, and drafts your follow-ups.
Send your monthly investor updateRiver writes your monthly update from your real revenue, burn and runway, adds your asks and sends it when you say.
Apply to YCRiver drafts your YC answers from your real numbers, plans your founder video and fills in the form for you to submit.
Hire
Hire engineers from your networkRiver finds every engineer you know, ranks who to ask first and drafts personal notes that lead to intros.
Post your job everywhere engineers lookRiver writes your job post in your voice, lists it where engineers look and gathers every applicant in one place.
Find and reach out to candidatesRiver finds people who fit your open role, writes each a personal note and follows up until they answer.
Schedule interviews for your finalistsRiver books each finalist’s interviews around everyone’s calendars and gives every interviewer a kit.
Run the company
Get blunt feedback on your startupRiver reads your numbers, calendar and calls, then gives you a blunt roast, a scorecard and three things to do.
Find out if you’re default aliveRiver projects your cash and revenue from Stripe and your bank, and tells you the month you’d run out and what changes it.
Claim startup credits and perksRiver matches the tools you pay for to startup credits and perks, then fills in each application for you to send.
Set up your compliance calendarRiver finds every filing, tax and renewal deadline in your mail and records, and puts each on your calendar with reminders.
Cut your Delaware franchise tax billRiver works out the lower Delaware franchise tax from your real shares and assets, and fills in the annual report for you.
Clear your inbox and protect your timeRiver drafts the replies waiting on you, clears out the noise and blocks off time to build, all on one go-ahead.
Send the weekly metrics reportEvery week River pulls your key numbers, charts them and writes what changed and why, ready to post.
Cut software you don’t useRiver lists every tool you pay for, finds unused seats and overlaps, and lines up the cuts before renewal.
Chase unpaid invoicesRiver finds every overdue invoice, sends a polite reminder for each, and keeps following up until you’re paid.
Upgrade your wardrobeSay what you’re after: River picks classic, well-made clothes, shoes and a cologne in colors you’ll wear, then orders them.
Salesperson
30 playbooksFind buyers
- Build a list of leadsSay who you want to reach: River finds high-quality leads, each with a reason to reach out now, and builds your list.
Rank your territory and pick who to workRiver ranks every account you own into three tiers with the reason, and writes a point of view on the best ones.
Reach out when your accounts changeEvery week River spots funding, new leaders and hiring at your accounts and drafts a timely note for each change.
Follow your champions to new jobsRiver finds past buyers who changed jobs, writes each good fit a note and flags deals that lost their champion.- Get warm intros to your target accountsRiver finds who you know at each target account, picks the best way in and drafts an intro ask they can forward.
- Book meetings at your next conferenceRiver picks who to meet from the event’s lists, books 15-minute slots before you go and drafts every follow-up after.
- Answer every demo request in minutesRiver looks up each new demo request and readies a personal reply with times to meet, sent with one tap.
Win back deals you lostRiver rereads your lost deals for the real reason, finds what’s changed since and drafts a note in each old thread.
Reach out
- Send a cold email campaignSay who and what you offer: River finds the people, writes in your voice, sets up the sending and sends when you say go.
- Connect with leads on LinkedInSay who you want to know: River finds the right people and sends connection requests from your LinkedIn.
- Message your new LinkedIn connectionsRiver writes each new connection a short note about them the day they accept, follows up and books the calls.
- Like and comment on your leads’ postsRiver finds which of your leads post, comments with something real from your work, then reaches out the next day.
- Fix your LinkedIn profile for sellingRiver rewrites your headline, About and Featured for your buyers, makes a banner and updates your profile on your OK.
- Follow your leads on XSay who you want to know on X: River finds the right people and follows them from your account.
- Bring back leads who went quietRiver finds every buyer who stopped replying and writes each a short note with a fresh reason to pick it back up.
Win deals
- Prep for tomorrow’s meetingsRiver writes a one-page brief for each of tomorrow’s outside meetings: who’s coming, what changed, what to ask.
- Follow up on last week’s callsRiver reads last week’s calls, finds the follow-ups that slipped and does every one you pick.
- Send a proposal after a demoFrom your demo call, River writes the proposal with real pricing and a plan to signing, and drafts your email.
Bring more people into your biggest dealsRiver finds who’s missing from your biggest deals, names the right people and drafts the notes that bring them in.
Give your champion a deck for their bossRiver writes the deck your champion shows their boss, in their own words and numbers, and offers a quick run-through.
Build a battle card for each competitorRiver builds a one-page card for each competitor from your calls, lost deals, their reviews and their pricing.
Find the gaps in your dealsRiver checks each deal against its calls and mail before your forecast call and shows what’s proven and what’s missing.- Update every deal in your CRMRiver checks each open deal against your mail and calls, fixes stages and dates in your CRM and nudges stalled ones.
- Fill in a security questionnaireRiver fills in a buyer’s security questionnaire from your own documents and past answers, and asks what it can’t find.
Answer an RFP from your past proposalsRiver reads the RFP, recommends bid or no-bid, answers it from your past answers and asks your experts the rest.
Grow accounts
Build an account planPick an account: River reads everything about it, researches its people and company, and builds a complete plan to grow it.
Find upsell in your customer accountsRiver checks every customer for room to grow, sizes each opportunity in dollars and drafts the next step.
Hand off a new customer to onboardingRiver reads the whole deal and writes the handoff: goals, every promise made, a kickoff deck and the intro email.- Find customers at risk of leavingRiver checks every customer’s usage, tickets, calls and contacts, ranks who might leave and drafts a plan to keep them.
Send thank-you gifts to your best clientsRiver picks a personal gift for each of your best clients, writes the notes and fills the carts for you to pay.
Writer
3 playbooks
Pitch your story to editorsRiver finds editors who run stories like yours, writes each a short pitch and follows up once you say send.
Query literary agents for your bookRiver finds agents open to books like yours and fills in each query to their rules, ready for your yes.
Plan a writing retreatRiver finds a quiet place to write, plans your writing days and has the stay and groceries ready to book.
Marketer
3 playbooks- See how you rank on Google and ChatGPTRiver checks how your site shows up on Google and in AI answers, then gives you the top fixes and a 30-day plan.
Write the weekly marketing reportRiver pulls the week’s numbers from your analytics, ads and CRM into one report with charts and what changed.- Host a customer dinnerRiver builds the guest list from your CRM, finds a private room, writes the invitations and tracks every RSVP.
Customer success manager
3 playbooks- Find customers at risk of leavingRiver checks every customer’s usage, tickets, calls and contacts, ranks who might leave and drafts a plan to keep them.
Build a customer’s quarterly reviewRiver pulls a customer’s results, usage and tickets into a review deck with charts, wins and next quarter’s plan.- Send thank-you gifts to your best clientsRiver picks a personal gift for each of your best clients, writes the notes and fills the carts for you to pay.
Content creator
3 playbooks
Pitch brands for sponsorshipsRiver finds brands already sponsoring channels like yours, makes your media kit and pitches each on your yes.
Turn one video into a week of ShortsRiver cuts your latest video into captioned Shorts with titles and covers, scheduled across the week on your yes.
Launch a merch dropRiver designs merch your fans will want, sets it up in your store and drafts the launch for your go-ahead.
Consultant or freelancer
3 playbooks- Send thank-you gifts to your best clientsRiver picks a personal gift for each of your best clients, writes the notes and fills the carts for you to pay.
Turn a discovery call into a proposalRiver reads your call, prices the work like your past projects, and drafts the proposal and cover email.- Chase unpaid invoicesRiver finds every overdue invoice, sends a polite reminder for each, and keeps following up until you’re paid.
Small business owner
3 playbooks
Reply to your new reviewsRiver gathers new reviews from Google, Yelp and your store, writes replies in your voice and posts them on your OK.
Restock before you run outRiver checks your sales and stock, works out what runs out first and fills your suppliers’ carts.
Set up a holiday saleRiver plans the offer, makes the graphics and a poster, and sets the sale up in your store, on Google and on social.
Real estate agent
3 playbooks
Prep a new listing for marketRiver pulls comps, polishes the photos, writes the remarks, and builds the flyer, property page and MLS draft.
Plan a buyer’s showing dayRiver picks the homes, requests the showings, maps the route, and drafts your follow-up after the tour.
Plan an open houseRiver picks the date, makes the sign-in page and signs, carts the printing and treats, and drafts follow-ups.
Product manager
3 playbooks- Test-drive your competitors’ productsRiver tries your competitors’ products, screenshots what they do best and tells you what to do next.
- Rank what customers are asking forRiver reads your calls, tickets and Slack, then ranks every request by how many customers and how much revenue ask.
Name your new featureRiver suggests names, checks trademarks, app listings and domains, and shows the best ones in your real product.
Designer
3 playbooks
Check built screens against the designsRiver compares the built app with your Figma at desktop and phone width and lists every mismatch with screenshots.
Turn usability sessions into fixesRiver watches your test sessions, finds where people got stuck, and makes a fix list and a short highlight reel.
Pick framed art for the officeShare a photo of your wall: River picks framed prints that suit your brand, shows them on it and fills the carts.
Engineer
3 playbooks
Write release notes from what shippedRiver turns what shipped into a changelog page, a team post and notes to the customers who asked.
Write the incident reviewRiver rebuilds the timeline from Slack, deploys, errors and tickets, then drafts a blameless review.
Plan a hack dayRiver picks the day, gathers ideas, sets up sign-ups and judging, and fills the lunch and prize carts.
Data analyst
3 playbooks- Send the weekly metrics reportEvery week River pulls your key numbers, charts them and writes what changed and why, ready to post.
Find out why a number movedName a number that dropped or jumped: River checks every likely cause and shows you the evidence.
Make the company’s year in reviewRiver turns your year in Slack, GitHub, Stripe and more into a fun Wrapped for the all-hands.
Researcher
3 playbooks
Map the literature on your questionRiver finds and reads the key papers on your question, compares them in a table and writes a cited summary.
Find funding for your next studyRiver finds open grants that fit your project, puts every deadline on your calendar and preps the best fit.
Design and print your conference posterRiver designs your poster from your paper at the conference’s exact size and puts the print order in a cart.
Operations manager
3 playbooks
Compare vendors and get quotesRiver compares real vendors on price, terms and reviews, requests their quotes and recommends one.- Cut software you don’t useRiver lists every tool you pay for, finds unused seats and overlaps, and lines up the cuts before renewal.
Stock the office kitchenRiver picks snacks your team will love, for every diet, and fills the store carts for the office.
Finance professional
3 playbooks
Chase receipts for month-end closeRiver finds missing receipts in email, asks teammates for the rest and tidies the books before close.
Build a 13-week cash forecastRiver builds a week-by-week cash forecast from your bank, Stripe, bills and payroll, and flags the tight weeks.
Find money your company is owedRiver hunts down unused credits, missing refunds, double charges and perks, and lines up each claim.
HR manager or recruiter
3 playbooks- Find and reach out to candidatesRiver finds people who fit your open role, writes each a personal note and follows up until they answer.
- Schedule interviews for your finalistsRiver books each finalist’s interviews around everyone’s calendars and gives every interviewer a kit.
Plan a new hire’s first weekRiver plans the first week, a welcome page, a team lunch and a welcome kit so day one feels great.
Lawyer
3 playbooks
Track deadlines across your mattersRiver pulls every date from your orders, notices and contracts into one tracker and your calendar.
Build a case chronologyRiver reads every document in a matter and builds a dated, cited chronology and a who’s who.
Plan your remaining CLE creditsRiver checks the CLE hours you still need, finds courses you’d enjoy, and lines up the dates and signups.
Healthcare professional
3 playbooks
Track provider licenses and credentialsRiver checks every provider’s license and certificates, tracks each expiration and sends reminders before any lapse.
Reorder clinic suppliesRiver checks counts against par levels, compares your suppliers’ prices and fills the carts for your OK.
Plan a staff appreciation lunchRiver picks the day most of the team is in, orders catering everyone can eat and makes thank-you cards.
Nonprofit leader
3 playbooks
Find grants you qualify forRiver finds funders already giving to work like yours, puts deadlines on your calendar and drafts the first letters.
Thank this month’s donorsRiver writes a personal thank-you for every gift this month, plus letters and a board call list, sent on your OK.
Collect silent auction donationsRiver asks local businesses for auction items through their own forms, tracks pledges and makes the bid sheets.
Teacher
3 playbooks
Plan your next unitRiver plans your unit on real school days, with slides and quizzes for every lesson, ready in Google Classroom.
Give feedback on a stack of essaysRiver drafts rubric scores and specific feedback for every essay, for you to check before anything goes back.
Plan a field tripRiver finds places that fit your unit and budget, requests the visit and makes the permission slips.
Student
3 playbooks
Make a study plan for your examsRiver puts every exam on your calendar, plans study time around your week and makes a guide for each class.
Apply to internshipsRiver finds internships that fit you, tailors your résumé to each and fills in the applications for your yes.
Plan a trip, ready to bookRiver compares flights, stays and things to do on live prices and fills in your bookings, ready to pay.
Something else
3 playbooks- Plan a trip, ready to bookRiver compares flights, stays and things to do on live prices and fills in your bookings, ready to pay.
Cut your monthly billsRiver finds every subscription and bill, shows what to cut and cancels the ones you don’t use.
Plan your moveRiver gets mover quotes, sets up utilities and address changes, and puts your moving plan on your calendar.
Pick one. Press Start.
Download River, choose your role, and press Start on any playbook.