Your channel’s inside joke, on a shirt fans want.
In your store with prices set, hidden until launch.
How it works.
River finds the line fans keep repeating in your comments, designs merch they’ll recognize and strangers will simply like, and sets every product up in your store.
Pick what fans would wear
A running joke from your comments, or your logo. River suggests the lines fans repeat most.
River designs and sets up
Print files on quality blanks, every color and size priced against the store’s cost, saved hidden.
Launch when you say
A community post, a pinned comment and an image for socials, ready for launch day.
What you get.
- Two design directions, then print files and mockups for the one you pick
- Each product complete in your store with art, colors, sizes and prices
- A Merch drop Sheet with cost and profit per sale, plus the launch posts
Start in three steps.
Get River
Download the app for your computer.
Sign up as a content creator
When River asks your role, choose Content creator.
- Playbooks
Content creator
Start a playbook and River works through it with you in the chat.
StartPitch brands for sponsorshipsRiver finds brands already sponsoring channels like yours, makes your media kit and pitches each on your yes.StartTurn one video into a week of ShortsRiver cuts your latest video into captioned Shorts with titles and covers, scheduled across the week on your yes.StartLaunch a merch dropRiver designs merch your fans will want, sets it up in your store and drafts the launch for your go-ahead.Start “Launch a merch drop”
Press + in your Dock, open Playbooks, and press Start. River reads your comments for the jokes fans repeat, then shows you two designs.
A few things to know.
Will it use other people’s logos or characters?
No. Designs come from your own channel’s jokes and colors, with no trademarked logos or other people’s characters.
Does anything go live without me?
No. Products stay hidden and the launch posts wait for your go-ahead, and River never pays for anything or enters card details.
What does it cost?
It uses your plan’s AI credit, like everything else in River. Samples, and whatever your store charges, are between you and the store.
View pricingMore for content creators.
All content creator playbooks
Try it on your own work.
Download River, choose Content creator, and press Start on “Launch a merch drop”.