A feature name your team will say out loud.
Checked for conflicts. Shown in your real product.
How it works.
River learns what the feature does, drafts about 20 names, checks the best eight against trademarks, app listings and domains, and shows the top three on a real screen of your product.
Pick the feature and tone
River suggests the newest spec in Linear, Notion or Figma and a tone that fits your other names.
River checks the best eight
Trademarks in software, the App Store, Slack and Chrome directories, competitors, domains and handles.
See the top three in place
Each one on a real screenshot of your product with only the name changed, plus a team poll.
What you get.
- A naming page with the top three pictured in your product and why each works
- A Names checked Sheet with every trademark, listing, domain and handle result, linked
- A one-emoji-per-name poll ready for your team’s Slack channel
Start in three steps.
Get River
Download the app for your computer.
Sign up as a product manager
When River asks your role, choose Product manager.
- Playbooks
Product manager
Start a playbook and River works through it with you in the chat.
StartTest-drive your competitors’ productsRiver tries your competitors’ products, screenshots what they do best and tells you what to do next.StartRank what customers are asking forRiver reads your calls, tickets and Slack, then ranks every request by how many customers and how much revenue ask.StartName your new featureRiver suggests names, checks trademarks, app listings and domains, and shows the best ones in your real product.Start “Name your new feature”
Press + in your Dock, open Playbooks, and press Start. River finds the feature you’re building and asks for plain, playful or technical.
A few things to know.
Is the winning name legally cleared?
River checks for live trademarks in software and shows what it found, with links. A trademark lawyer should clear the winner before you file.
Will River buy the domain or post the poll?
It checks whether domains and handles are taken but never buys one, and the poll goes to Slack only after you say yes.
What does it cost?
It uses your plan’s AI credit, like everything else in River. Registering a domain or filing the trademark is yours to do and pay for.
View pricingMore for product managers.
All product manager playbooks
Try it on your own work.
Download River, choose Product manager, and press Start on “Name your new feature”.