Set up a holiday sale

Your holiday sale, scheduled everywhere at once.

An offer from last year’s numbers, in your shop’s look.

Download RiverHow to start

How it works.

River picks an offer from last year’s best sellers, makes the graphics and a window poster, and schedules the sale in your store, on Google, on Instagram and Facebook, and in a customer email.

  1. Choose the holiday and offer

    River suggests the next holiday, an offer built on last year’s best sellers, and an alternative or two.

  2. River designs one look

    Square and story graphics and a print-checked poster, in your shop’s photos, colors and logo.

  3. Scheduled in every place

    The discount, a Google offer with holiday hours, the posts and the email, each on its own date.

What you get.

  • The offer set up in Square or Shopify with its start and end dates
  • Matching graphics and a poster PDF, checked for print at full size
  • A Google offer post, holiday hours, social posts and a customer email, all scheduled
The finished result of Set up a holiday sale in River

Start in three steps.

  1. River’s app icon

    Get River

    Download the app for your computer.

  2. River’s first question, “What’s your role?”, with Small business owner chosen

    Sign up as a small business owner

    When River asks your role, choose Small business owner.

  3. Start “Set up a holiday sale”

    Press + in your Dock, open Playbooks, and press Start. River proposes the holiday, the offer and a poster size on one card.

A few things to know.

What kind of holiday offer will it suggest?

One that protects your margin: pre-orders, bundles, a gift-card bonus or a limited holiday item, picked from what sold best in the same weeks last year.

Will the sale go live without me?

Nothing is published or scheduled until you say yes on one short card that lists each place and its date.

What does it cost?

It uses your plan’s AI credit, like everything else in River. Printing the poster and any ads are yours to buy separately.

View pricing

More for small business owners.

All small business owner playbooks

Try it on your own work.

Download River, choose Small business owner, and press Start on “Set up a holiday sale”.

Download RiverSee every playbook