Your holiday sale, scheduled everywhere at once.
An offer from last year’s numbers, in your shop’s look.
How it works.
River picks an offer from last year’s best sellers, makes the graphics and a window poster, and schedules the sale in your store, on Google, on Instagram and Facebook, and in a customer email.
Choose the holiday and offer
River suggests the next holiday, an offer built on last year’s best sellers, and an alternative or two.
River designs one look
Square and story graphics and a print-checked poster, in your shop’s photos, colors and logo.
Scheduled in every place
The discount, a Google offer with holiday hours, the posts and the email, each on its own date.
What you get.
- The offer set up in Square or Shopify with its start and end dates
- Matching graphics and a poster PDF, checked for print at full size
- A Google offer post, holiday hours, social posts and a customer email, all scheduled

Start in three steps.

Get River
Download the app for your computer.

Sign up as a small business owner
When River asks your role, choose Small business owner.
- Playbooks
Small business owner
Start a playbook and River works through it with you in the chat.
StartReply to your new reviewsRiver gathers new reviews from Google, Yelp and your store, writes replies in your voice and posts them on your OK.StartRestock before you run outRiver checks your sales and stock, works out what runs out first and fills your suppliers’ carts.StartSet up a holiday saleRiver plans the offer, makes the graphics and a poster, and sets the sale up in your store, on Google and on social.Start “Set up a holiday sale”
Press + in your Dock, open Playbooks, and press Start. River proposes the holiday, the offer and a poster size on one card.
A few things to know.
What kind of holiday offer will it suggest?
One that protects your margin: pre-orders, bundles, a gift-card bonus or a limited holiday item, picked from what sold best in the same weeks last year.
Will the sale go live without me?
Nothing is published or scheduled until you say yes on one short card that lists each place and its date.
What does it cost?
It uses your plan’s AI credit, like everything else in River. Printing the poster and any ads are yours to buy separately.
View pricingMore for small business owners.
All small business owner playbooksTry it on your own work.
Download River, choose Small business owner, and press Start on “Set up a holiday sale”.

