Social media that sounds like you.

You bring the story. River does the rest.

River writes your LinkedIn and X posts, handles the replies, and reaches the people you want to meet.

How it works

ALDesktop 1

Playbooks

PlaybooksRolesFounderWriterProduct managerDesignerData analystMarketerSalespersonConsultant or freelancerContent creatorResearcher

Founder

Start a playbook and River works through it with you in the chat.

StartCold outreachSay what you’re reaching out about: River finds the right people, writes in your voice, sends when you say go and follows up.

StartSwagSwag people actually wear, in a few minutes: say who it’s for, pick a design, and River sets up the order for you to pay.

StartDemo videoA polished video of your real product: River records your app, then adds zooms, a voice-over, music and captions.

StartSocial mediaRiver finds the news in your week, writes posts in your voice, schedules them on LinkedIn and X, and drafts your replies.

StartProspectingSay what you make: River picks who needs it most, finds those people with a reason to write now and builds your list.

StartLinkedIn outreachSay who you want to meet: River finds them, invites them without a note and writes each first message in your voice.

StartCold emailSay what you offer and to whom: River finds the people, writes in your voice and sends from your mailbox or addresses it sets up.

StartX outreachSay who you want to reach: River finds conversations worth joining, drafts replies in your voice and DMs once they answer.

StartWardrobeSay what you’re after: River picks classic, well-made clothes, shoes and a cologne in colors you’ll wear, then orders them.

Coming soonInvestor outreachA shortlist of investors who back companies like yours, with warm intros and personal notes ready to send.

Coming soonMonthly investor updateYour monthly update written from your real numbers, wins and asks, ready for your investors.

Coming soonCustomer interviewsCalls booked with the right customers, then what they said turned into clear themes and next steps.

Coming soonHire your first engineerA clear role description, a list of strong candidates and a simple interview plan.

Week of Oct 26

Week of Oct 26FileEditFormatViewHelpShare

NormalCalibri11

Week of Oct 26

Four posts, built on your take. Scheduled once you say go.

Tuesday 8:30LinkedIn

I used to think food waste was a chef problem. It’s a guessing problem.

In September, the 40 kitchens on Sorrel threw out 31% less food. Same chefs, same menus.

Little Fig in Austin used to toss two crates of greens a week. Now it’s a handful.

What do you still order on gut?

Wednesday 9:00X

waste isn’t a chef problem. it’s a guessing problem. 40 kitchens on sorrel threw out 31% less food in september. same chefs, same menus.

142 words90%

Feed | LinkedInHome / X

linkedin.com/feed

ALAva LinPost to Anyone

I used to think food waste was a chef problem. It’s a guessing problem.

In September, the 40 kitchens on Sorrel threw out 31% less food. Same chefs, same menus.

Little Fig in Austin used to toss two crates of greens a week. Now it’s a handful.

What do you still order on gut?

Post

Social media

Run my social media playbook.

Reading your posts and your weekFinishedRead52 posts, Metrics and mail

Your detailsAnswered

What’s worth sharing: 31% less food thrown out, Little Fig
Your take: Waste isn’t a chef problem. It’s a guessing problem.
Where: LinkedIn and X, twice a week each

Writing your weekFinishedWroteWeek of Oct 26

QuestionWaiting for your answer

Do these sound like you?

Tuesday on LinkedIn and Wednesday on X are in the Doc.

Sounds like meMore casualShorterSkip question

Ask anything, or describe what you want done

Model:Everyday

Posts with something to say.

Built from your week. Written the way you write.

Ava LinFounder at Sorrel · Tuesday

Your takeI used to think food waste was a chef problem. It’s a guessing problem.

Your numbersIn September, the 40 kitchens on Sorrel threw out 31% less food. Same chefs, same menus.

Your customerLittle Fig in Austin used to toss two crates of greens a week. Now it’s a handful.

What do you still order on gut?

A sample post for a made‑up startup.

Start in three steps.

Get River
Download the app for your computer.
Download for Mac
Also for Windows and Linux
Prefer the web? Sign up in your browser
Sign up as a founder
When River asks your role, choose Founder.
Playbooks
Founder
Start a playbook and River works through it with you in the chat.
StartCold outreachSay what you’re reaching out about: River finds the right people, writes in your voice, sends when you say go and follows up.
StartSwagSwag people actually wear, in a few minutes: say who it’s for, pick a design, and River sets up the order for you to pay.
StartDemo videoA polished video of your real product: River records your app, then adds zooms, a voice-over, music and captions.
StartSocial mediaRiver finds the news in your week, writes posts in your voice, schedules them on LinkedIn and X, and drafts your replies.
StartProspectingSay what you make: River picks who needs it most, finds those people with a reason to write now and builds your list.
StartLinkedIn outreachSay who you want to meet: River finds them, invites them without a note and writes each first message in your voice.
StartCold emailSay what you offer and to whom: River finds the people, writes in your voice and sends from your mailbox or addresses it sets up.
StartX outreachSay who you want to reach: River finds conversations worth joining, drafts replies in your voice and DMs once they answer.
StartWardrobeSay what you’re after: River picks classic, well-made clothes, shoes and a cologne in colors you’ll wear, then orders them.
Coming soonInvestor outreachA shortlist of investors who back companies like yours, with warm intros and personal notes ready to send.
Coming soonMonthly investor updateYour monthly update written from your real numbers, wins and asks, ready for your investors.
Coming soonCustomer interviewsCalls booked with the right customers, then what they said turned into clear themes and next steps.
Coming soonHire your first engineerA clear role description, a list of strong candidates and a simple interview plan.
Start Social media
Press + in your Dock, open Playbooks, and press Start. Answer one card and River drafts your week.

A few things to know.

Will it post anything without asking?

No. You approve each week’s posts once, and River schedules them on your own LinkedIn and X. The same go-ahead covers answers to comments and messages, and River checks with you when one needs something new, like a price.

Will it sound like me?

River reads your own posts before it writes, then checks the first two with you. Every post starts from something you did or said.

Is it safe for my accounts?

LinkedIn and X don’t allow software to post for you, so River says so once and you choose: River posts, or you press Post yourself. Either way, it stops at the first warning sign a site shows.

How much of my time does it take?

About ten minutes a week: one card on what’s new, a look at the posts, and a go-ahead. River brings you anything else that needs you.

What does it cost?

It all comes out of your AI credit, pictures included. Your posts go out from your own accounts, with no other tools to pay for.

View pricing

Social media that sounds like you.

How it works

Posts with something to say.

Start in three steps.

1Get River

2Sign up as a founder

3Start Social media

A few things to know.

Get River

Sign up as a founder

Start Social media