What moved in marketing this week, and why.
Every channel in one Sheet. One page on what changed.
How it works.
Not another dashboard: River lines up every channel on the same week and explains the few changes that matter, each with its likely cause and the evidence.
Say what matters most
Pipeline from marketing, or your own goal, and where the report should be shared.
River pulls every number
Analytics, ad accounts, Search Console and your CRM, Monday to Sunday, without changing a thing.
A page that explains
Headline numbers against last week, what moved and why, then three things to do next.
What you get.
- A Marketing numbers Sheet: spend, leads, cost per lead and pipeline by channel
- Eight-week trend charts and a one-page report named for the week
- A Slack post with the highlights, posted on your go-ahead
Start in three steps.
Get River
Download the app for your computer.
Sign up as a marketer
When River asks your role, choose Marketer.
- Playbooks
Marketer
Start a playbook and River works through it with you in the chat.
StartSee how you rank on Google and ChatGPTRiver checks how your site shows up on Google and in AI answers, then gives you the top fixes and a 30-day plan.StartWrite the weekly marketing reportRiver pulls the week’s numbers from your analytics, ads and CRM into one report with charts and what changed.StartHost a customer dinnerRiver builds the guest list from your CRM, finds a private room, writes the invitations and tracks every RSVP.Start “Write the weekly marketing report”
Press + in your Dock, open Playbooks, and press Start. River asks which number matters most and where to share the report.
A few things to know.
Will it touch my campaigns?
No. River only reads: it never changes a budget, an audience or an ad. A site that asks you to sign in is skipped and noted in the report.
What if the numbers disagree?
They often do. River uses the same week and definitions everywhere and explains each gap in a line, like ad platforms counting view-through conversions your CRM doesn’t.
What does it cost?
It uses your plan’s AI credit, like everything else in River. There’s no reporting software to set up: it reads the accounts you already use.
View pricingMore for marketers.
All marketer playbooks
Try it on your own work.
Download River, choose Marketer, and press Start on “Write the weekly marketing report”.