Sponsors who already pay channels like yours.
A media kit from your real stats, and a pitch to each.
How it works.
Brands pay for average views and the right audience, not subscriber counts. River shows both from your real numbers and pitches the brands already backing your peers.
Say who to skip
Current sponsors, their rivals and anything you won’t promote stay off the list.
River studies your peers
Recent videos from channels like yours, their sponsor reads and promo codes, and who to contact.
Pitches go out on your yes
Why this brand, one idea for the video, three numbers and your kit, then one follow-up a week later.
What you get.
- A media kit Page and PDF with your real views, audience and top videos
- A Brand deals Sheet of 10 to 15 brands sponsoring your peers, each with a contact
- A short pitch to each brand naming the peer it sponsored
Start in three steps.
Get River
Download the app for your computer.
Sign up as a content creator
When River asks your role, choose Content creator.
- Playbooks
Content creator
Start a playbook and River works through it with you in the chat.
StartPitch brands for sponsorshipsRiver finds brands already sponsoring channels like yours, makes your media kit and pitches each on your yes.StartTurn one video into a week of ShortsRiver cuts your latest video into captioned Shorts with titles and covers, scheduled across the week on your yes.StartLaunch a merch dropRiver designs merch your fans will want, sets it up in your store and drafts the launch for your go-ahead.Start “Pitch brands for sponsorships”
Press + in your Dock, open Playbooks, and press Start. River checks your past deals, then asks which brands to skip and how to set rates.
A few things to know.
What should I charge?
River suggests a rate from your average views, or uses yours. Nothing is agreed or signed without you, and River reminds you to disclose paid deals.
Why pitch brands that sponsor other channels?
They already spend on creators and know how it works. A brand seen on two channels like yours goes to the top of the list.
What does it cost?
It uses your plan’s AI credit, like everything else in River. It works from YouTube Studio or your podcast host’s stats.
View pricingMore for content creators.
All content creator playbooks
Try it on your own work.
Download River, choose Content creator, and press Start on “Pitch brands for sponsorships”.