Marketing & GrowthFree
About Us Page Generator From Your Facts
Describe your business or paste your website and get a finished About page, a one-line tagline and a short company description, built only on your facts.
River writes your About Us page from what you tell it, or from your existing website. It opens with a plain summary of what the business does, for whom and where, because that is the first thing visitors look for. Then comes the story of why it exists, the people behind it, the proof that you deliver, and how to get in touch. Every fact comes from you; anything missing is marked for you to fill in rather than made up.
Most About page generators produce a mission statement that could belong to any company: passionate teams, innovative solutions, customer-first values. Visitors skim straight past it. This page is built from specifics instead, such as the year you started, the problem behind it, the town you work in and a customer you helped, so it reads like your business and nobody else's. You also get a one-line tagline for your homepage and a short company description for directories and press.
It is for small business owners, founders and freelancers writing their first About page, and for marketers replacing one nobody has touched in years. It works just as well for a bakery, a software company or a local charity. When the page is done, the homepage value proposition tool sharpens the message on your front page, and a case study from a customer interview gives the About page proof worth linking to. The founder's own LinkedIn About section can then tell the same story in the first person.
What visitors look for on an About page
Nielsen Norman Group studied how people use About pages and found a surprisingly basic problem: visitors often could not work out what a company actually does. Its research on About Us information recommends a short summary paragraph at the top, with deeper sections on mission, history and leadership for those who want them. People arrive with different jobs, from customers vetting a supplier to job seekers and journalists, and the summary serves all of them first.
The same research found that visitors expect authenticity and transparency, and check what a company says about itself against reviews and social media. That turns vague praise into a liability. Google's guidance on creating helpful content makes a related point about trust, asking whether it is self-evident who is behind the content. An About page with real names, a real place and a real history answers that question for readers deciding whether to trust you.
A useful test is to cover the company name and read the page. If it could describe a competitor, it is not finished. Swap each general claim for a specific one. "We care about quality" becomes "every kitchen is fitted by the person who built it". "Founded by industry veterans" becomes the founder's name and the job she left to start the business. Keep it short enough to finish: a strong summary and four or five sections usually beat a long history.
How it works
Share your business
Describe what you do in a few sentences, or paste your website address or current About page.
River finds the facts
It pulls out what you do, who you serve, your story and your proof, and notes what is missing.
Get your page
A finished About page with summary, story, team and contact sections, plus a tagline and description.
Refine in chat
Ask for a warmer tone, a shorter version, or a new section on your values or community work.
What you get
- A summary paragraph at the top that says what you do, for whom, and where
- Your founding story told with real details: the year, the problem, and the people involved
- A team section using the names and roles you provide, with marked spots for photos
- Proof drawn only from facts you supply, never invented awards, customers or numbers
- A one-line homepage tagline and a short company description for directories and press
- Every gap clearly marked for you to fill in, so nothing reaches your site unchecked
Common questions
What should an About Us page include?
Start with a short summary of what you do, for whom and where. Then add why the business exists, the people behind it, evidence that you deliver, such as customers, results or reviews, and clear contact details. Nielsen Norman Group's research found visitors often struggle to learn what a company does, so that opening summary matters most.
How long should an About page be?
Long enough to answer what visitors came for, and no longer. For most small businesses that means a summary paragraph plus four or five short sections, often somewhere between 300 and 800 words. A larger company may give history, leadership and careers their own pages, with the main About page linking to each one.
What if my story isn't dramatic?
It does not need to be. Most good About pages describe an ordinary moment clearly: the job you left, the problem you kept seeing, the first customer who said yes. Specific and ordinary beats dramatic and vague. River uses the details that make a plain story believable, and never adds drama you did not describe.
Will River make up facts about my company?
No. Founding dates, team members, customer numbers, awards and quotes come only from what you provide or what is published on your own website. Where the page would benefit from a fact you did not give, River leaves a clearly marked placeholder, such as a note to confirm the year you were founded, for you to fill in before publishing.
Should I write in first person or third person?
Owner-run businesses and founders usually sound warmer in the first person, as in "I opened the shop in 2019" or "we". Larger companies and formal fields such as law or finance often use the third person. Either works if it stays consistent. River matches the voice of anything you paste, or picks one to suit your business and tells you which.
Can I use this to rewrite an existing About page?
Yes. Paste your current page or your website address. River keeps the facts and any lines worth saving, moves what you do to the top, and replaces general claims with specific details already on your site. It also lists anything it changed or removed, so you can check that nothing important was lost.
Sources
Built by
Chandler Supple
Co-founder & CEO, River
Chandler has spent the last six years working in AI, building tools for millions of users and Fortune 100 companies. In 2025, he co-founded River to build a new kind of operating system for AI agents.
About Us Page Generator From Your Facts
Describe what you need, add any files you have, and your workspace opens with the work already underway.