VC Portfolio Company Support Template
Three documents and three sheets that close every support request on a recorded outcome, not on the introduction or the candidate slate being sent.
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Support Delivered Log
[Fund] — Delivered Requests, This Period
Every delivered request gets an outcome status before it counts as closed, not before the action happens.
Outcome status
| Company | Category | Outcome Status | Outcome |
|---|---|---|---|
| — | — | — | — |
| — | — | Unknown | — |
Delivered and outcome unknown are not the same state as declined. The action happened. Nobody has checked back since.
Kestrel Ventures logged twenty-four support requests from its twelve portfolio companies in the first quarter of 2026: enterprise BD introductions, engineering hiring help, follow-on introductions, PR and launch support, and technical advisory. Eighteen were delivered, four declined, two still open. Split the eighteen delivered requests by outcome and the number that matters drops again: eleven have a recorded result, a signed contract, a hire, a term sheet. The other seven are introductions made and candidate slates sent, with no update logged since either happened.
Hiring support shows the widest gap of the five categories: five requests delivered, one with a recorded outcome. Enterprise BD and follow-on introductions look almost as strong as technical advisory and PR on delivery alone, six and two delivered, but fall once an outcome is required too. An introduction depends on a third party's own hiring or fundraising timeline. A technical review or a placed story usually resolves inside one conversation. A portfolio-wide "value-add" number that folds all five categories together, the way most funds report it beside the quarterly cash position, buries that difference.
Limited partners already ask for the evidence this log produces. ILPA's Due Diligence Questionnaire asks a GP directly to provide case studies illustrating the firm's value creation capabilities, a request a register with no outcome column cannot answer. A survey of venture capitalists found seventy-two per cent report helping companies connect with future investors, and sixty-nine per cent report customer introductions. The survey measures what a VC says it does, not what got recorded when one specific introduction closed or died.
What's in the pack
Request Register
Every incoming request logged the day it is raised, company, category and status, including declined and still-open ones
Support Delivered Log
The delivered subset, with an Outcome Status of Recorded or Unknown on every row, never left blank
Introduction Tracker
BD, hiring and follow-on introductions isolated from technical and PR support, because an introduction resolves on someone else's timeline
Support Offering
What the fund tells a company on the day it joins, refreshed quarterly with that period's delivered and recorded counts
Introduction Protocol
How a request becomes a logged introduction, who owns the check-back and on what schedule, and what closes an outcome
Playbook Set
Per-category playbooks defining what counts as an outcome for BD, hiring, follow-on, PR and technical requests before the quarter starts
How it works
- 1
Log every request
Company, category and the date it was raised, the day it comes in. Delivered, declined or open, and a declined request always carries a stated reason.
- 2
Deliver and set a check-back date
A delivered request gets an owner and a date to check back, matched to the category's playbook: weeks for a technical review, a full quarter for a follow-on introduction.
- 3
Record Recorded or Unknown
Every delivered request closes with an outcome status, never a blank cell. Recorded means a specific result. Unknown means the action happened and nobody has confirmed what it led to since.
- 4
Roll up by category, not by portfolio
Compare the recorded rate for introductions against technical and PR support separately, because a category-wide number is what a single blended rate always hides.
Frequently asked questions
Why track outcomes instead of just what was delivered?
Because delivered only means the action happened, an introduction sent or a candidate slate forwarded. Whether it led anywhere is a separate fact that nobody logs by default. In the worked example eighteen of twenty-four requests are delivered, but only eleven of those eighteen carry a recorded result.
Why isolate introductions from technical and PR support?
Because they resolve on different clocks. A technical review or a placed story is usually answered in one conversation, which is why both record at a high rate here. A BD or follow-on introduction depends on a third party's own hiring or fundraising timeline, and can sit at Unknown for months without anyone having failed at anything.
How does this differ from board meeting prep?
Board prep reads one company's pack against its own prior minutes ahead of a single meeting. This tracks a different document entirely, every support request across the whole portfolio, and stays open between meetings rather than resetting each cycle. The board meeting prep pack is the per-company, per-meeting complement to this portfolio-wide log.
Does a recorded outcome feed the reserve decision?
It is an input, not the decision. A company whose BD introductions keep converting is a different reserve conversation than one where five hiring requests went out and one came back with a result. Follow-on and reserve analysis is where that gets modelled against ownership and remaining capital.
Does this evidence feed the next fundraise too?
Yes, that is usually where a recorded outcome gets used. A specific instance, a named company and a checkable result, is what a founder reference can confirm and what a claim with no record cannot survive. Competitive round and allocation checks exactly that claim before it goes in front of a syndicate.
Does it replace the investment committee memo?
No. The memo carries the thesis and the definitions a position was taken on, at entry. This pack tracks what the fund actually did for the company afterward and whether it worked, which is a different question the investment committee memo was never built to answer.
What format are the downloaded files?
Word documents for the support offering, the introduction protocol and the playbook set, and CSV for the three sheets. The documents open in Word, Pages and Google Docs. The sheets open in Excel, Numbers and Sheets with the columns intact, and no conversion step in between.
Find out which requests never got a recorded outcome
Send this quarter's request log, however you track it today. The first pass separates delivered from recorded and flags every request still open.
Log this quarter's support