Every fractional CFO template in circulation gets three things right: name the deliverables, exclude bookkeeping and payroll, and require a written change order before scope expands. Advisories on the retainer itself agree on a fourth: specify an hours range rather than a hard cap, with overage billed at a stated rate rather than argued over each month. All four rules are sound, and all four describe the letter rather than the year it governs, a gap only a repricing review can close, after the fact.
Cotterhill Outdoor Co., an $8.2 million wholesale and DTC outdoor gear brand, pays Marrowdene CFO Partners $8,500.00 a month against 24.0 included hours. Twenty of those are calendar hours across five named deliverables. The rest is a 4.0-hour ad hoc allowance, priced separately at $400.00 past the allowance rather than folded into one blended number. $8,500.00 against 24.0 hours is a $354.17 effective rate, defensible in the same terms an hourly quote would use. Scoping a books cleanup first counts a file the same explicit way, before either engagement is priced.
Year one ran 386.0 hours against 288.0 included, a 34.0 percent overage, and 79.6 percent of the 98.0 extra hours sat in the ad hoc line alone. The calendar itself ran 260.0 against 240.0 budgeted, only 8.3 percent hot. Set at kickoff, the Client KPI Baseline tracked days sales outstanding from 54 to 41 and gross margin from 33.8 to 36.1 percent. That alone pulled $292,054.79 forward in cash and $188,600.00 in margin against $8.2 million of revenue, a combined 4.71 times the year's retainer before a single ad hoc hour is counted.