Consulting Client Survey Template

An interview round is fast and the sample is always small: nine people, eleven, fourteen. Whatever a handful of them said tends to get written up as what the organisation believes, and the write-up rarely says how many of the eleven actually said it. Turning a set of recordings into thematic findings already tracks the count behind each theme. What nothing in the category does next is check whether that count, real as it is, generalises to the hundreds of people the client actually has to manage.

This pack turns a theme into a survey item only once it clears three tests: decision-relevant, answerable without guessing, and either population-wide or already split by segment at interview. Every surviving item carries a Stated Prediction and a Segment Cut, both dated before the survey opens and locked once it does. ICH's own statistical principles for confirmatory trials treat an anticipated subgroup comparison, written into the plan first, as confirmatory, and one found only afterward as exploratory and unlikely on its own to support a conclusion.

In the worked illustration, dispatchers at one depot said, five of six, that they skip the delivery-window check before promising a time; at another depot, one of three said the same. The survey staked that gap and confirmed it, 78.8% agreement at the first depot against 37.5% at the second. Supervisors told the opposite story: five of six said, at interview, that route changes skip the fuel-budget check, and 55 surveyed supervisors confirmed only 40.9%. Preregistering a prediction before the data exist is what makes a Contradicted result trustworthy rather than convenient.