Every benefits realization template treats the arithmetic as the whole job: baseline, target, actual, a percent-realized column. That arithmetic was never the hard part. The hard part is that most registers get built after work already started, from whatever the consultant and the client can still remember about where things stood. A client's own operations team can unravel a claim like that in one sentence about what else happened that quarter. This pack starts from the baseline the business case already locked, before anyone had a reason to remember it favorably.
Two pieces of public evaluation guidance say why that matters, in language written for government evaluators rather than consultants. HM Treasury's Magenta Book says a baseline has to be collected before an intervention starts, so a counterfactual can be estimated later, not reconstructed from memory once results are already known. New Zealand Treasury's guidance on managing benefits treats attribution as a separate step from measurement entirely, distinguishing a benefit an initiative caused directly from one it merely contributed to alongside other factors.
Kestrel Bay Seafood, a fictional seafood packer, locked a baseline of $22,000 a month in packing-line overtime on 3 March 2026, before a revised shift schedule went live. At the 90-day check-in, overtime had fallen to $9,830, a $12,170 swing against the baseline. But packing volume had also dropped 22% after a wholesale account delayed an order, unrelated to the schedule. Netting out what that volume drop would have cost anyway leaves $9,090 attributable to the schedule change, not $12,170, a $3,080 difference that a naive comparison would have handed to the wrong cause.