01
Capacity and Utilization
Billed hours over four denominators on every row: the published work year, the hours left after leave and holiday, the hours actually worked, and delivery hours alone. Available hours are built from leave actually taken rather than from entitlement, because the two differ by a week most years.
02
Realization by Engagement
Rate, time and collection realization as three separate columns per engagement, their product, and the effective hourly rate that product produces against your card. One engagement can lose on all three for entirely different reasons.
03
Revenue by Client and Type
Income by client with how each one arrived and who they referred, then by engagement type with the effective rate each type earned. This is the sheet that changes what you sell, and the one that shows a referral chain resting on a single relationship. Turning the type that earns best into a fixed-scope offer is the productized service design pack.
04
Capacity Forecast
One row per forward week: contracted hours against delivery capacity, the shortfall, a running cumulative, and the named opportunities that could still reach that week. The first materially short week is a date, not a worry.
05
Pipeline and Dated Gap
Every live opportunity with an earliest start week set by the client's budget year, shutdown or notice period rather than by their enthusiasm, so coverage gets tested against the calendar. A paid assessment is the fastest thing to put into a short week, and that is the diagnostic assessment pack. Keeping the pipeline fed in the first place, especially from past clients before a busy quarter goes quiet on them, is the business development tracker.
06
How the Numbers Are Defined
Every denominator, formula and boundary written down once: what counts as a delivery hour, what a selling hour is, and how the median sales cycle gets measured from your own closed work rather than borrowed from a benchmark.
07
Where the Rate Goes
The card to bank gap split three ways with the card value of each leak beside it, so the biggest one gets the fix. In the worked year that is 38,640 dollars of unbilled hours, and no amount of rate card revision touches it. Rebuilding the card itself is the rate card pack.
08
Operating Review and Target Setting
A monthly review that opens on the forward calendar instead of last month, and a target model that sets next year from realization and available hours rather than from a revenue figure someone liked the look of.